The Math Behind LinkedIn Live: How One Monthly Event Can Double Revenue

Shanee Moret breaks down the revenue math behind LinkedIn Live for established business owners. See the conversion data, attendance models at 50 and 100 attendees, and the 12-month rollout plan for turning one monthly live event into a real revenue channel.

Chapters

• 0:00 Why LinkedIn Live is a revenue channel, not a content format
• 2:30 The conversion gap: live vs. static content
• 6:00 The math for a $1,000 offer (50 & 100 attendees)
• 12:00 The math for a $50,000 consulting offer
• 18:00 Why live video builds trust faster
• 22:00 LinkedIn's unfair advantage for established business owners
• 26:00 What the model leaves out (replays, referrals, upsells)
• 30:00 The 12-month rollout plan
• 34:00 Where this strategy breaks down
• 37:00 Q&A