Step 04 — Engine
Live Video Engine
One monthly live event is the core trust and demand asset. This is where buyers watch how you think in real time.
What You Do
- Set one monthly live event with a specific buyer-focused topic.
- Invite weekly, building toward event day.
- Use a structured run-of-show: 3 points + Q&A + one CTA.
Success Signals
- Higher-quality inbound from people who watched replay/live.
- Shorter sales cycles because trust is pre-built.
- Consistent themes in audience questions and objections.
Common Mistakes
- Treating live as casual posting instead of strategic programming.
- No pre-event invite cadence.
- No post-event follow-up sequence.
The data
Why live video wins.
10–30%
Live video · Conversion rate
1–3%
Static content
24x
LinkedIn Live · Comments per post
1x
Standard posts
20 min
Live video · Average watch time
1–3 sec
Short-form clips