LinkedIn's Million-Dollar Marketing Strategy for Business Owners
To succeed in business, you need to get in front of the right people. Used to be shaking hands, going to networking events, and building the network. Now, one of those networks IS the network you have on LinkedIn. Plus, the opportunity to accelerate and earn trust at scale compared to your competitors is WHY you should be marketing yourself on the platform more than ever before.
- Direct access to buyers — no gatekeepers, no middlemen
- Minimal competition — most users never post original content
- Higher purchasing power — the audience can actually afford your offer
- Built-in trust signals — profiles, endorsements, and mutual connections do the vetting for you
The LinkedIn Data Doesn't Lie
Let's break it down based on the data. The first data point is that four out of every five people on LinkedIn are decision makers. What does this mean? Your sales cycles can be cut down. Instead of getting in front of middlemen and assistants, you're getting in front of the person who is going to write you the check. Define who it is that you're looking to attract. That person should be the person who pays you the most with the least amount of resistance.
Only 1 to 3% of people, out of a billion active users, are even creating original content every single week. Your competitors are not creating as much content as they should on LinkedIn. And if they are, they're probably not even doing it well. Or not even doing it on video or live video. The opportunity for you to take market share of attention within your niche, within your expertise, is MASSIVE.
If you want to compete on Instagram, there are probably 10,000 influencers who do whatever it is that you do. On LinkedIn, there are so many niches that are untapped, waiting for a founder like you to take that market.
This is a huge opportunity, especially considering the next data point: the average user on LinkedIn makes double the income compared to Facebook and Instagram. Not only are they able to make the decision to close the deal, shortening your sales cycle, not only are you able to get in front of them with less resistance because there's less competition, but once you do get in front of them and you earn their trust, they are that much more likely to be able to afford your product or service.
| Platform | Decision-Maker Access | Content Competition | User Income Level |
|---|---|---|---|
| 80% are decision-makers | Very low (1–3% post) | 2× higher average | |
| Mixed audience | Extremely high | Average | |
| Mixed audience | High | Average | |
| TikTok | Primarily consumer | Very high | Below average |
This is very powerful because the last thing you want in your business is to get on calls with people who would love to work with you, but can't afford what you sell. As a business owner, the more that you can get in front of an audience that can afford whatever it is that you sell, the higher the chances of you succeeding.
How To Get Seen on LinkedIn: The Tripod
Now, there are a few ways to start to do this on LinkedIn. How exactly do I get seen? How do I prove that I'm an expert so that people start coming to me instead of me having to constantly chase them in the DMs? The way that I see LinkedIn is that it stands on a tripod of three legs.
- The Feed → Growth (attract new people)
- LinkedIn Newsletter → Retention (stay top of mind)
- LinkedIn Live Events → Conversion (close high-ticket clients)
Leg #1: The Feed
One of those legs is the feed. This is the type of content that you see when you're scrolling. These are your short-form videos, text posts, images, sliders or carousels, quotes, whatever. But it's the posts that will lead to growth if you have less than a few thousand connections or followers on LinkedIn. If you want to get in front of new people, these are the type of posts that you should focus on.
- Short-form video — highest organic reach on LinkedIn right now
- Text posts — great for storytelling and engagement
- Carousels/sliders — perfect for step-by-step breakdowns
- Images with quotes — shareable, quick to consume
Leg #2: LinkedIn Newsletter
The second leg on this tripod is the LinkedIn newsletter. This is especially powerful for you if you have 5,000, 10,000, 20,000 plus connections on LinkedIn. You've probably even met a lot of those people in person, and you want to circumvent the algorithm. What the LinkedIn newsletter allows you to do is to send a signal to all of your followers on LinkedIn, giving them the opportunity to become newsletter subscribers.
- LinkedIn sends an invite to all your followers when you launch
- Subscribers get notified inside LinkedIn AND via email
- You can see email send counts and open rates
- Articles rank on Google in as little as one week thanks to LinkedIn's domain authority
From that point forward, every single edition or article that you publish within your LinkedIn newsletter will not just be received by your subscribers inside of LinkedIn, but it will be sent to their emails on your behalf from LinkedIn. This is extremely powerful because now you're not just reaching your subscribers inside of LinkedIn, but you're also reaching them through email.
Leg #3: LinkedIn Live Video Events
Now, the third leg that LinkedIn stands upon on this tripod is LinkedIn Live video events. There's a little secret that you probably don't know about LinkedIn, and it's a fact that LinkedIn allows you to invite 4,000 of your first-degree connections to a live video event every single month for free. You are able to invite 4,000 people to a live presentation of yours for free.
If you were to do a presentation in front of 100 high-quality prospects, could you close at least one high-ticket client? The answer is almost certainly yes.
Let's be conservative and say that out of the 4,000 people who you invite, 500 click accept. 100 show up live. The question that I have for you is, if you were to do a presentation in front of 100 high-quality prospects, could you close at least one high-ticket client?
This does not include any follow-up. This does not include any replay viewers when you distribute the replay through your LinkedIn newsletter. This does not include any clients that come from you repurposing this live video as short-form video clips, text posts, polls, et cetera.
- Define your ideal client — the person who pays the most with the least resistance
- Post consistently in the feed — short-form video, text, and carousels
- Launch a LinkedIn newsletter — bypass the algorithm, land in inboxes
- Host monthly LinkedIn Live events — present to 100+ qualified prospects for free
- Repurpose everything — turn live replays into clips, posts, and newsletter editions
Because you have a proven process, a proven offer, and you have years and years of experience and really actually care about your prospects, there's no reason why you can't be doing this. If you want guidance on how to do this faster and to grow faster on LinkedIn, message me on LinkedIn or email support@growthacademy.global.