Case Study

From Zero Video to LinkedIn Live Leader

A leadership consultant who had never done video, never gone live, and never published a newsletter — now hosts frequent LinkedIn Lives, creates short-form video, and has published a weekly newsletter for 18+ months straight.

Ann Bedford-Flood
Leadership Consultant & Founder, H-Town Leaders’ Circle
Ann Bedford-Flood

Executive Summary

Ann Bedford-Flood is a leadership consultant based in Houston, Texas who had never recorded a video, never gone live, and never published a newsletter before joining Growth Academy. She now hosts frequent LinkedIn Live events, creates short-form video regularly, runs H-Town Leaders’ Circle — a weekly newsletter with nearly 4,000 subscribers published for 18+ months straight — and has doubled her LinkedIn following.

2x
LinkedIn
Following
18+ Mo.
Consistent Weekly
Newsletter
4K
Newsletter
Subscribers
Zero → Live
Video & LinkedIn
Live Events

Industry

Leadership Consulting / Executive Development

Offer Type

Trust-based leadership consulting for senior leaders and executives

Starting Point

Zero video experience, no LinkedIn Live history, no newsletter, inconsistent posting

Timeline

18+ months of consistent weekly newsletter; doubled following during that period

Core LinkedIn Lever

Weekly newsletter (H-Town Leaders’ Circle, ~4K subscribers), LinkedIn Live events, short-form video, daily posting

The Challenge

Ann had a solid professional reputation and deep expertise in leadership development. But her LinkedIn presence didn’t reflect it. She had never created a video, never gone live, never published a newsletter. Her content strategy was limited, and the idea of putting herself on camera felt completely outside her comfort zone.

She needed more than tips. She needed a complete system — and the daily accountability to actually follow through.

The Strategy

Live Video Approach

Going live on LinkedIn is one of the most exposed things a professional can do. There’s no editing, no second takes. Ann not only embraced it — she made it a signature part of her brand. She now hosts frequent LinkedIn Live events, bringing together leaders and experts for real-time conversations that build community and credibility simultaneously.

Newsletter Strategy

Ann launched H-Town Leaders’ Circle — a weekly publication with nearly 4,000 subscribers that explores innovative leadership insights and connects Houston’s top leaders. She has published consistently for more than 18 months straight, building a loyal audience that looks forward to her perspective every week.

Content Angle

Ann went from someone who had never pressed record to someone who now creates short-form video with confidence. She learned the frameworks, practiced consistently, and broke through the discomfort that keeps most professionals from ever starting.

Profile Positioning

With a real content strategy in place — video, live events, newsletter, and daily posting — Ann’s profile now reflects the depth of her expertise. The followers she gained are the right people: senior leaders, executives, and decision-makers who align with her work.

Posting Cadence

Daily posting combined with weekly newsletter publishing and regular live events created a compounding effect. 18+ months of showing up every week built an authority that no single post could replicate.

Authority Building

Ann’s increased presence didn’t just grow her audience — it deepened her authority and opened doors that weren’t available before. She doubled her LinkedIn following with the exact right audience for her consulting practice.

Before / After

Before Growth Academy

After Growth Academy

Proof

[Screenshot placeholder: Newsletter subscriber count, LinkedIn Live event screenshots, follower growth chart]

“Shanee Moret is a true master of converting authentic story into massive business success. She doesn’t just teach the system; she built the model.”

— Ann Bedford-Flood

“Every day, she helps CEOs, founders, and business leaders turn their personal stories into magnetic personal brands that drive massive inbound sales. Her influence is undeniable.”

— Ann Bedford-Flood, on Shanee Moret

Featured Post

“It’s important to publicly celebrate those who generously share their knowledge to help others rise. More than just growth, her system is rooted in a profound philosophy: turning your greatest challenges into your greatest business asset. If you are serious about using LinkedIn as a powerful, high-impact prospecting tool, I highly recommend you follow Shanee Moret.”

— Ann Bedford-Flood

Key Takeaways

Related Case Studies

Jayce Grayye — $200K+ Inbound Revenue from LinkedIn Newsletters
A recruiting CEO who generated $200K+ in Q1 2025 through strategic newsletters alone.

Maria Malik — 2K to 100K Followers in 5.5 Months
A speaking coach who grew her audience 40x and was featured in Toronto Life Magazine.

Lucyna Milanowska — 3x Clients in Month One
A psychologist who tripled her client base in 30 days and quadrupled her prices.

Ready to Build Your Own Growth Story?

If you’re an established business owner or B2B expert ready to go all in on LinkedIn, this system could work for you.

Apply Now
See More Client Results →