/* Hallmark - pre-emit critique: P4 H4 E4 S4 R5 V4 */
:root {
  --color-bg: #050505;
  --color-bg-soft: #0f0f10;
  --color-ink: #ffffff;
  --color-muted: #b8b8c0;
  --color-faint: #7f8590;
  --color-line: #373737;
  --color-line-soft: #252525;
  --color-chip: #141414;
  --color-chip-hover: #202020;
  --color-blue: #0a72ff;
  --color-blue-bright: #1fb6ff;
  --color-blue-soft: #78ddff;
  --color-red: #ff4f3f;
  --color-card: #101010;
  --font-display: "Inter Tight", "Inter", Arial, sans-serif;
  --font-body: "Inter Tight", "Inter", Arial, sans-serif;
  --font-mono: ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
}

* { box-sizing: border-box; }

html,
body {
  overflow-x: clip;
}

html { scroll-behavior: smooth; }

body {
  margin: 0;
  color: var(--color-ink);
  background:
    radial-gradient(circle at 50% -20%, rgba(10, 114, 255, .2), transparent 40%),
    var(--color-bg);
  font-family: var(--font-body);
  line-height: 1.35;
  -webkit-font-smoothing: antialiased;
}

body:has(.article-hero) {
  --color-bg: #f7f8fb;
  --color-bg-soft: #eef2f7;
  --color-ink: #070b14;
  --color-muted: #505866;
  --color-faint: #7a8391;
  --color-line: #d8dee8;
  --color-line-soft: #e8edf3;
  --color-chip: #ffffff;
  --color-chip-hover: #edf4ff;
  --color-card: #ffffff;
  color: var(--color-ink);
  background: var(--color-bg);
}

a {
  color: inherit;
  text-decoration: none;
}

.top-alert {
  display: none;
}

.site-header {
  width: min(1400px, calc(100% - 24px));
  margin: 0 auto;
  padding: 20px 0 0;
  display: flex;
  align-items: center;
  gap: 4px;
}

.brand,
nav a {
  display: inline-flex;
  min-height: 34px;
  align-items: center;
  border: 1px solid var(--color-line);
  background: var(--color-chip);
  color: var(--color-ink);
  font-family: var(--font-mono);
  font-size: 12px;
  line-height: 1;
  text-transform: uppercase;
}

.brand {
  width: 34px;
  justify-content: center;
  overflow: hidden;
  color: transparent;
  position: relative;
}

.brand::before {
  content: "";
  width: 15px;
  height: 15px;
  background: var(--color-blue-bright);
  clip-path: polygon(0 30%, 100% 0, 100% 100%, 0 70%);
}

nav {
  flex: 1 1 auto;
  display: flex;
  flex-wrap: wrap;
  gap: 4px;
  align-items: center;
}

nav a {
  padding: 0 12px;
}

nav a::before {
  content: "[";
  color: var(--color-faint);
}

nav a::after {
  content: "]";
  color: var(--color-faint);
}

nav a:hover,
nav a:focus-visible {
  background: var(--color-chip-hover);
  border-color: var(--color-blue);
  outline: none;
}

nav a.nav-cta {
  margin-left: auto;
  min-width: max-content;
  border-color: rgba(31, 182, 255, .86);
  background: linear-gradient(90deg, var(--color-blue), var(--color-blue-bright));
  color: #050505;
  font-weight: 800;
  box-shadow: 0 0 0 1px rgba(31, 182, 255, .18), 0 0 24px rgba(31, 182, 255, .48);
}

nav a.nav-cta::before,
nav a.nav-cta::after {
  content: none;
}

nav a.nav-cta:hover,
nav a.nav-cta:focus-visible {
  background: linear-gradient(90deg, #1fb6ff, #78ddff);
  border-color: var(--color-blue-soft);
  color: #050505;
  box-shadow: 0 0 0 1px rgba(31, 182, 255, .28), 0 0 34px rgba(31, 182, 255, .68);
}

nav a.nav-cta-flat {
  margin-left: auto;
  border-color: rgba(10, 114, 255, .45);
  background: transparent;
  color: var(--color-blue);
  font-weight: 800;
  box-shadow: none;
}

nav a.nav-cta-flat::before {
  content: "[";
  color: var(--color-faint);
}

nav a.nav-cta-flat::after {
  content: "]";
  color: var(--color-faint);
}

nav a.nav-cta-flat:hover,
nav a.nav-cta-flat:focus-visible {
  border-color: var(--color-blue);
  background: var(--color-chip-hover);
  color: var(--color-blue);
  box-shadow: none;
}

main {
  width: min(1400px, calc(100% - 24px));
  margin: 0 auto;
  padding-bottom: 80px;
}

.blog-index {
  width: min(1320px, calc(100% - 56px));
}

.breadcrumb {
  width: min(1180px, calc(100% - 40px));
  margin: 28px auto 0;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  align-items: center;
  color: var(--color-muted);
  font-family: var(--font-mono);
  font-size: .72rem;
  text-transform: uppercase;
}

.breadcrumb a {
  color: var(--color-blue);
}

.breadcrumb span:not(:last-child)::after,
.breadcrumb a::after {
  content: "/";
  margin-left: 8px;
  color: var(--color-faint);
}

.blog-hero {
  position: relative;
  padding: 52px 0 36px;
  border-bottom: 1px solid var(--color-line);
}

.blog-hero::before,
.blog-hero::after {
  content: "+";
  position: absolute;
  color: var(--color-blue-bright);
  font-family: var(--font-mono);
  font-size: 18px;
  line-height: 1;
}

.blog-hero::before {
  left: 0;
  top: 38px;
}

.blog-hero::after {
  right: 0;
  bottom: 34px;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(300px, 360px);
  gap: clamp(28px, 5vw, 72px);
  align-items: end;
}

.hero-copy-block {
  min-width: 0;
}

.blog-hero h1 {
  max-width: 820px;
  font-size: clamp(64px, 7.4vw, 112px);
}

.eyebrow {
  margin: 0 0 16px;
  color: var(--color-blue-bright);
  font-family: var(--font-mono);
  font-size: 13px;
  line-height: 1;
  text-transform: uppercase;
}

.eyebrow::before {
  content: "/ ";
}

h1,
.article-hero h1 {
  max-width: 1160px;
  margin: 0;
  color: var(--color-ink);
  font-family: var(--font-display);
  font-size: clamp(68px, 9vw, 126px);
  line-height: .9;
  font-weight: 700;
  letter-spacing: 0;
  overflow-wrap: normal;
  word-break: normal;
}

.headline-underline {
  display: inline;
  white-space: normal;
  background-image: linear-gradient(90deg, var(--color-blue), var(--color-blue-bright));
  background-repeat: no-repeat;
  background-size: 100% .34em;
  background-position: 0 78%;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}

.hero-copy {
  max-width: 940px;
  margin: 34px 0 0;
  color: var(--color-ink);
  font-size: clamp(22px, 2.4vw, 36px);
  line-height: 1.05;
  font-weight: 500;
}

.hero-note {
  max-width: 780px;
  margin: 22px 0 0;
  color: var(--color-muted);
  font-size: 17px;
  line-height: 1.45;
  font-weight: 500;
}

.article-countdown {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0;
  width: min(720px, 100%);
  margin-top: 36px;
  border-top: 1px solid var(--color-line);
  border-bottom: 1px solid var(--color-line);
  background: rgba(16, 16, 16, .7);
}

.article-countdown div {
  padding: 16px 14px;
  border-right: 1px solid var(--color-line-soft);
}

.article-countdown div:last-child {
  border-right: 0;
}

.article-countdown strong,
.article-countdown dd {
  display: block;
  margin: 0;
  color: var(--color-blue-bright);
  font-family: var(--font-mono);
  font-size: 24px;
  line-height: 1;
  font-weight: 700;
  font-variant-numeric: tabular-nums;
}

.article-countdown span,
.article-countdown dt {
  display: block;
  margin-top: 7px;
  color: var(--color-muted);
  font-family: var(--font-mono);
  font-size: 11px;
  text-transform: uppercase;
  font-weight: 500;
}

.hero-card {
  display: grid;
  gap: 14px;
  align-content: start;
  padding: 22px;
  border: 1px solid var(--color-line);
  background:
    linear-gradient(135deg, rgba(10, 114, 255, .16), rgba(31, 182, 255, .04)),
    var(--color-card);
}

.hero-card h2 {
  margin: 0;
  color: var(--color-ink);
  font-size: clamp(26px, 3vw, 44px);
  line-height: 1;
  font-weight: 500;
}

.hero-card-date {
  margin: 0;
  color: var(--color-muted);
  font-size: 16px;
  line-height: 1.35;
}

.card-primary,
.card-secondary,
.button,
.button-secondary {
  display: inline-flex;
  min-height: 38px;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--color-blue);
  border-radius: 0;
  background: transparent;
  color: var(--color-ink);
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 700;
  text-align: center;
  text-transform: uppercase;
}

.hero-card .card-primary,
.hero-card .card-secondary {
  width: 100%;
  padding: 0 12px;
}

.card-primary:hover,
.card-secondary:hover,
.button:hover,
.button-secondary:hover,
.card-primary:focus-visible,
.card-secondary:focus-visible,
.button:focus-visible,
.button-secondary:focus-visible {
  background: linear-gradient(90deg, var(--color-blue), var(--color-blue-bright));
  color: var(--color-bg);
  outline: none;
}

body:has(.article-hero) .button,
body:has(.article-hero) .button-secondary {
  min-height: 44px;
  padding: .7rem 1.4rem;
  border-radius: 0;
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 700;
  line-height: 1;
  text-transform: none;
  transition:
    background .18s ease,
    border-color .18s ease,
    box-shadow .18s ease,
    color .18s ease,
    transform .18s ease;
}

body:has(.article-hero) .button {
  border: 0;
  background: linear-gradient(90deg, var(--color-blue), var(--color-blue-bright));
  color: #ffffff;
  box-shadow:
    0 1px 2px rgba(7, 11, 20, .08),
    0 4px 12px rgba(10, 114, 255, .18);
}

body:has(.article-hero) .button:hover {
  background: linear-gradient(90deg, #0867e6, #18a6ea);
  color: #ffffff;
  box-shadow:
    0 2px 4px rgba(7, 11, 20, .1),
    0 8px 18px rgba(10, 114, 255, .22);
  transform: translateY(-1px);
}

body:has(.article-hero) .button-secondary {
  min-height: 0;
  padding: 0 0 4px;
  border-color: transparent;
  border-bottom-color: var(--color-blue);
  background: transparent;
  color: var(--color-blue);
  box-shadow: none;
}

body:has(.article-hero) .button-secondary:hover {
  border-color: transparent;
  border-bottom-color: var(--color-blue-bright);
  background: transparent;
  color: var(--color-blue);
  box-shadow: none;
  transform: translateY(-1px);
}

body:has(.article-hero) .button:focus-visible,
body:has(.article-hero) .button-secondary:focus-visible {
  outline: 2px solid var(--color-blue);
  outline-offset: 2px;
}

.card-note {
  margin: 8px 0 0;
  color: var(--color-muted);
  font-size: 14px;
  line-height: 1.45;
}

.hero-actions,
.video-panel,
.feature-strip,
.mini-list,
.hero-card-label {
  display: none;
}

.cluster-intro,
.post-grid {
  width: 100%;
}

.cluster-intro {
  padding-top: 36px;
}

.post-grid {
  display: grid;
  gap: 0;
  margin: 0 0 44px;
  border-top: 1px solid var(--color-line);
}

.post-card {
  display: grid;
  grid-template-columns: minmax(96px, .18fr) minmax(0, 1fr) minmax(86px, .14fr);
  gap: 18px;
  align-items: start;
  padding: 20px 12px;
  border-bottom: 1px solid var(--color-line);
  color: var(--color-ink);
  transition: background .18s ease, border-color .18s ease, color .18s ease;
}

.post-card:hover,
.post-card:focus-visible {
  border-color: rgba(31, 182, 255, .85);
  background:
    linear-gradient(90deg, rgba(10, 114, 255, .24), rgba(31, 182, 255, .09) 48%, rgba(31, 182, 255, .02)),
    var(--color-chip);
  outline: none;
}

.post-card span {
  display: inline-flex;
  width: max-content;
  min-height: 22px;
  align-items: center;
  padding: 0 7px;
  border: 1px solid var(--color-line);
  background: var(--color-chip);
  color: var(--color-ink);
  font-family: var(--font-mono);
  font-size: 11px;
  line-height: 1;
  text-transform: uppercase;
  transition: background .18s ease, border-color .18s ease, color .18s ease;
}

.post-card:hover span,
.post-card:focus-visible span {
  border-color: var(--color-blue-bright);
  background: var(--color-blue-bright);
  color: var(--color-bg);
}

.post-card h2 {
  grid-column: 2;
  margin: 0;
  color: var(--color-ink);
  font-size: clamp(22px, 3vw, 40px);
  line-height: 1.06;
  font-weight: 500;
  letter-spacing: 0;
  transition: color .18s ease;
}

.post-card:hover h2,
.post-card:focus-visible h2 {
  color: var(--color-blue-soft);
}

.post-card p {
  grid-column: 2;
  margin: 10px 0 0;
  color: var(--color-muted);
  font-size: 15px;
  line-height: 1.45;
}

.post-card::after {
  content: attr(data-card-date) "\A Read";
  justify-self: end;
  text-align: right;
  white-space: pre-line;
  color: var(--color-blue-bright);
  font-family: var(--font-mono);
  font-size: 12px;
  line-height: 1.55;
  transition: color .18s ease, transform .18s ease;
}

.post-card:hover::after,
.post-card:focus-visible::after {
  color: var(--color-ink);
  transform: translateX(4px);
}

.post-card.featured {
  min-height: 0;
}

.article-shell {
  display: grid;
  grid-template-columns: minmax(0, 760px) 300px;
  justify-content: center;
  gap: 130px;
  align-items: start;
  width: min(1320px, calc(100% - 40px));
  margin: 40px auto 0;
}

.article-content,
.article-hero,
.article-side,
.article-nav,
.client-finder-cta {
  margin-left: auto;
  margin-right: auto;
}

.article-hero,
.article-nav,
.client-finder-cta {
  width: min(1180px, calc(100% - 40px));
}

.article-content {
  width: 100%;
  max-width: 760px;
  min-width: 0;
}

.article-side {
  width: 100%;
  min-width: 0;
}

.article-hero {
  padding: 54px 0 42px;
  border-bottom: 1px solid var(--color-line);
}

.article-hero h1 {
  max-width: 1080px;
  font-size: clamp(46px, 7vw, 92px);
  line-height: .94;
}

.article-hero .hero-copy {
  max-width: 850px;
  color: var(--color-muted);
  font-size: clamp(22px, 2.4vw, 32px);
  line-height: 1.12;
}

.article-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 20px;
  color: var(--color-muted);
  font-family: var(--font-mono);
  font-size: .78rem;
  text-transform: uppercase;
}

.article-meta span,
.article-meta time {
  padding: 7px 9px;
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.article-meta a {
  color: var(--color-blue);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 26px;
}

.article-content h2,
.article-content h3 {
  color: var(--color-ink);
  font-family: var(--font-display);
  font-size: clamp(2rem, 3vw, 3rem);
  line-height: 1.05;
  font-weight: 700;
  margin: 52px 0 18px;
}

.article-content h3 { font-size: 2rem; }

.article-content p,
.article-content li {
  color: var(--color-ink);
  font-size: 1.1rem;
  line-height: 1.76;
}

.article-content p { margin: 0 0 22px; }

.article-content a {
  color: var(--color-blue-bright);
  border-bottom: 1px solid rgba(31, 182, 255, .4);
}

.article-content img {
  display: block;
  max-width: 100%;
  height: auto;
}

.article-video,
.article-diagram {
  margin: 34px 0;
}

.article-video iframe {
  width: 100%;
  aspect-ratio: 16 / 9;
  border: 0;
  background: var(--color-bg-soft);
}

.article-diagram img {
  display: block;
  width: 100%;
  height: auto;
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.article-video figcaption,
.article-diagram figcaption {
  margin-top: 10px;
  color: var(--color-muted);
  font-size: .94rem;
  line-height: 1.45;
}

.transcript-summary {
  margin: 24px 0 34px;
  padding: 18px 20px;
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.transcript-summary summary {
  cursor: pointer;
  color: var(--color-ink);
  font-family: var(--font-mono);
  font-size: .78rem;
  text-transform: uppercase;
}

.transcript-summary p {
  margin: 14px 0 0;
  color: var(--color-muted);
}

.short-answer {
  margin: 24px 0 34px;
  padding: 18px 20px;
  border-left: 3px solid var(--color-blue);
  background: var(--color-card);
  color: var(--color-ink);
}

.short-answer p {
  margin: 0;
}

.short-answer strong {
  color: var(--color-blue);
}

.quote-block,
.box,
.worksheet-cta,
.article-offer-card,
.article-author-card,
.key-insight,
.highlight-box,
.icp-box,
.toc,
.exec-summary,
.follow-up-kit-cta {
  margin: 30px 0;
  padding: 22px 24px;
  border: 1px solid var(--color-line);
  background: var(--color-card);
  color: var(--color-ink);
}

.quote-block {
  border-left: 3px solid var(--color-blue);
}

.quote-block p,
.box p,
.worksheet-cta p,
.article-offer-card p,
.article-author-card p,
.key-insight p,
.highlight-box p,
.icp-box p,
.toc p,
.exec-summary p,
.follow-up-kit-cta p {
  margin-bottom: 0;
}

.worksheet-cta-label,
.article-offer-kicker,
.article-author-kicker,
.box-label,
.cta-label {
  margin: 0 0 10px;
  color: var(--color-blue);
  font-family: var(--font-mono);
  font-size: .72rem;
  line-height: 1;
  text-transform: uppercase;
}

.worksheet-cta-title {
  color: var(--color-ink);
  font-size: 1.45rem;
  line-height: 1.14;
  font-weight: 800;
}

.worksheet-cta-btn,
.article-offer-link,
.btn-primary,
.btn-secondary,
.cta-btn,
.watch-cta-link {
  display: inline-flex;
  width: max-content;
  max-width: 100%;
  min-height: 40px;
  align-items: center;
  justify-content: center;
  margin-top: 16px;
  padding: 0 14px;
  border: 1px solid var(--color-blue);
  border-radius: 0;
  background: transparent;
  color: var(--color-blue);
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 800;
  line-height: 1.1;
  text-transform: uppercase;
  box-shadow: none;
}

.worksheet-cta-btn:hover,
.article-offer-link:hover,
.btn-primary:hover,
.btn-secondary:hover,
.cta-btn:hover,
.watch-cta-link:hover {
  background: var(--color-chip-hover);
  color: var(--color-blue);
}

.cta-buttons {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 28px 0;
}

.hero-video,
.video-container,
.video-link {
  margin: 34px 0;
}

.hero-video iframe,
.video-container iframe {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.video-link {
  position: relative;
  display: block;
  overflow: hidden;
  border: 1px solid var(--color-line);
  background: var(--color-card);
  color: var(--color-ink);
}

.video-link img {
  width: 100%;
  border: 0;
}

.play-overlay {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  background: rgba(5, 5, 5, .18);
}

.play-btn {
  display: grid;
  width: 58px;
  height: 58px;
  place-items: center;
  border: 1px solid rgba(255, 255, 255, .58);
  background: rgba(5, 5, 5, .64);
}

.video-label {
  position: absolute;
  left: 14px;
  bottom: 14px;
  padding: 8px 10px;
  background: rgba(5, 5, 5, .72);
  color: #fff;
  font-family: var(--font-mono);
  font-size: 12px;
  text-transform: uppercase;
}

.action-steps {
  margin: 34px 0;
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.action-steps h3 {
  margin: 0;
  padding: 18px 22px;
  border-bottom: 1px solid var(--color-line);
  color: var(--color-ink);
  font-family: var(--font-mono);
  font-size: 13px;
  line-height: 1.2;
  text-transform: uppercase;
}

.action-step {
  display: grid;
  grid-template-columns: 38px minmax(0, 1fr);
  gap: 14px;
  padding: 18px 22px;
  border-top: 1px solid var(--color-line-soft);
}

.action-step:first-of-type {
  border-top: 0;
}

.action-num {
  display: grid;
  width: 34px;
  height: 34px;
  place-items: center;
  border: 1px solid var(--color-blue);
  color: var(--color-blue);
  font-family: var(--font-mono);
  font-size: 13px;
  font-weight: 800;
}

ul,
ol {
  padding-left: 24px;
  margin: 0 0 28px;
}

li + li { margin-top: 10px; }

.step-list {
  list-style: none;
  margin: 32px 0 44px;
  padding: 0;
  display: grid;
  gap: 1px;
  background: var(--color-line);
  border: 1px solid var(--color-line);
}

.step,
.step-group {
  background: var(--color-card);
}

.step {
  display: grid;
  grid-template-columns: minmax(220px, 1fr) minmax(0, 420px);
  gap: 28px;
  align-items: center;
  padding: 24px 28px;
}

.step + .step,
.step-group + .step,
.step + .step-group {
  margin-top: 0;
}

.step-group {
  margin-top: 0;
  padding: 16px 28px;
}

.step-group h3 {
  margin: 0;
  color: var(--color-muted);
  font-family: var(--font-mono);
  font-size: 12px;
  line-height: 1;
  text-transform: uppercase;
}

.step-body {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}

.step-num {
  flex: 0 0 auto;
  display: grid;
  min-width: 34px;
  height: 34px;
  place-items: center;
  border: 1px solid var(--color-blue);
  border-radius: 0;
  color: var(--color-blue);
  font-family: var(--font-mono);
  font-size: 14px;
  font-weight: 700;
  font-variant-numeric: tabular-nums;
}

.step-text p {
  margin: 0;
  color: var(--color-ink);
  font-size: 17px;
  line-height: 1.45;
}

.step-text p + p {
  margin-top: 10px;
}

.step-shot {
  margin: 0;
}

.step-shot img {
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 10;
  object-fit: cover;
  border: 1px solid var(--color-line);
  background: #f6f6f6;
}

.step-shot figcaption {
  margin-top: 8px;
  color: var(--color-muted);
  font-size: 13px;
  line-height: 1.4;
}

blockquote {
  margin: 34px 0;
  padding: 22px 26px;
  border-left: 3px solid var(--color-blue);
  color: var(--color-ink);
  background: var(--color-bg-soft);
  font-size: 1.55rem;
  line-height: 1.35;
  font-weight: 600;
}

body:has(.article-hero) blockquote {
  box-shadow: inset 0 0 0 1px var(--color-line-soft);
}

.table-wrap {
  overflow-x: auto;
  margin: 30px 0;
  border: 1px solid var(--color-line);
}

table {
  width: 100%;
  border-collapse: collapse;
  min-width: 680px;
  background: var(--color-card);
}

th,
td {
  padding: 14px 16px;
  border-bottom: 1px solid var(--color-line);
  text-align: left;
  vertical-align: top;
}

th {
  color: var(--color-muted);
  font-family: var(--font-mono);
  font-size: .76rem;
  text-transform: uppercase;
}

td {
  color: var(--color-ink);
  line-height: 1.55;
}

.article-visual-placeholder,
.side-card,
.article-nav a,
.article-nav .empty,
.client-finder-cta {
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.article-visual-placeholder {
  min-height: 220px;
  display: grid;
  place-items: center;
  padding: 28px;
  color: var(--color-muted);
  text-align: center;
  line-height: 1.55;
}

.article-side {
  position: sticky;
  top: 22px;
  display: grid;
  gap: 14px;
}

.side-card {
  padding: 18px;
  box-shadow: none;
}

.conversion-card {
  border-color: var(--color-line);
  background: #10151d;
  color: #ffffff;
}

.conversion-kicker {
  margin: 0 0 10px;
  color: var(--color-blue-soft);
  font-family: var(--font-mono);
  font-size: .72rem;
  line-height: 1;
  text-transform: uppercase;
}

.side-card h2 {
  margin: 0 0 12px;
  color: var(--color-ink);
  font-family: var(--font-mono);
  font-size: .76rem;
  text-transform: uppercase;
}

.side-card h3 {
  margin: 0 0 12px;
  color: var(--color-ink);
  font-family: var(--font-mono);
  font-size: .76rem;
  line-height: 1.2;
  text-transform: uppercase;
}

.conversion-card h2 {
  color: #ffffff;
  font-family: var(--font-display);
  font-size: 1.35rem;
  line-height: 1.05;
  text-transform: none;
}

.conversion-card h3 {
  color: #ffffff;
  font-family: var(--font-display);
  font-size: 1.35rem;
  line-height: 1.05;
  text-transform: none;
}

.conversion-card p:not(.conversion-kicker) {
  margin: 0 0 16px;
  color: rgba(255, 255, 255, .78);
  font-size: .94rem;
  line-height: 1.45;
}

.conversion-actions {
  display: grid;
  gap: 8px;
}

.side-card a {
  display: block;
  padding: 10px 0;
  color: var(--color-ink);
  border-top: 1px solid var(--color-line);
  line-height: 1.35;
}

.conversion-card a {
  padding: 10px 0;
  border: 0;
  border-top: 1px solid rgba(255, 255, 255, .18);
  background: transparent;
  color: #ffffff;
  font-family: var(--font-mono);
  font-size: .72rem;
  line-height: 1.2;
  text-transform: none;
}

.conversion-card a:hover,
.conversion-card a:focus-visible {
  border-color: var(--color-blue-soft);
  background: transparent;
  color: var(--color-blue-soft);
  outline: none;
}

.conversion-card .conversion-primary {
  border-top-color: rgba(255, 255, 255, .18);
  background: transparent;
  color: var(--color-blue-soft);
}

.article-nav {
  margin-top: 46px;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.article-nav a,
.article-nav .empty {
  padding: 18px;
}

.article-nav span {
  display: block;
  margin-bottom: 8px;
  color: var(--color-muted);
  font-family: var(--font-mono);
  font-size: .72rem;
  text-transform: uppercase;
}

.client-finder-cta {
  display: grid;
  position: relative;
  gap: 18px;
  margin: 56px 0 28px;
  padding: clamp(30px, 5vw, 44px);
  overflow: hidden;
  border: 1px solid var(--color-line-soft);
  border-radius: 0;
  background:
    radial-gradient(circle at 0 0, rgba(10, 114, 255, .14), transparent 42%),
    linear-gradient(180deg, rgba(255, 255, 255, .98), rgba(237, 244, 255, .72)),
    var(--color-card);
  box-shadow:
    0 1px 2px rgba(7, 11, 20, .04),
    0 18px 44px rgba(10, 114, 255, .08);
}

.client-finder-cta::before {
  content: "Offer / $97";
  width: max-content;
  padding: 7px 12px;
  border: 1px solid rgba(10, 114, 255, .18);
  border-radius: 0;
  background: rgba(255, 255, 255, .82);
  color: var(--color-blue);
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  line-height: 1;
}

.client-finder-cta h2 {
  max-width: 520px;
  margin: 0;
  font-size: clamp(1.75rem, 3vw, 2.45rem);
  line-height: 1.05;
}

.client-finder-cta p {
  max-width: 640px;
  margin: 0;
  color: #3b4456;
  font-size: 1rem;
  line-height: 1.62;
}

body:has(.article-hero) .client-finder-cta .button {
  width: max-content;
  min-height: 48px;
  padding: 14px 22px;
  border: 1px solid #095fe0;
  border-radius: 0;
  background: linear-gradient(180deg, var(--color-blue-bright), var(--color-blue));
  color: #ffffff;
  font-family: var(--font-body);
  font-size: 15px;
  line-height: 1;
  text-transform: none;
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, .24),
    0 10px 22px rgba(10, 95, 224, .26);
}

body:has(.article-hero) .client-finder-cta .button:hover {
  background: linear-gradient(180deg, #1ba9ef, #095fe0);
  color: #ffffff;
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, .24),
    0 14px 30px rgba(10, 95, 224, .3);
}

.client-finder-cta .cta-sign {
  margin-top: 4px;
  color: var(--color-muted);
  font-size: .95rem;
  font-style: italic;
  font-weight: 600;
}

.client-finder-cta + p {
  margin: 0 0 36px;
  color: var(--color-muted);
  font-weight: 700;
}

.article-faq,
.author-card {
  margin: 46px 0 0;
  padding: 26px;
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.article-faq h2,
.author-card h2 {
  margin-top: 0;
}

.author-card {
  display: grid;
  grid-template-columns: 72px minmax(0, 1fr) auto;
  gap: 24px;
  align-items: center;
  padding: 28px 32px;
  border-color: var(--color-line-soft);
  border-radius: 16px;
  box-shadow:
    0 1px 2px rgba(7, 11, 20, .04),
    0 12px 30px rgba(7, 11, 20, .05);
}

.author-avatar {
  width: 72px;
  height: 72px;
  border: 2px solid #ffffff;
  border-radius: 999px;
  object-fit: cover;
  box-shadow:
    0 0 0 1px var(--color-line),
    0 8px 18px rgba(7, 11, 20, .08);
}

.author-card > div {
  min-width: 0;
}

.author-card .author-label {
  margin: 0 0 5px;
  color: var(--color-muted);
  font-family: var(--font-body);
  font-size: .82rem;
  font-weight: 700;
  letter-spacing: 0;
  text-transform: none;
}

.author-card h2 {
  font-size: 1.3rem;
  line-height: 1.1;
}

.author-card p:not(.author-label) {
  max-width: 62ch;
  margin: 0;
  color: var(--color-muted);
  font-size: .98rem;
  line-height: 1.55;
}

.author-card a {
  display: inline-flex;
  min-height: 40px;
  align-items: center;
  justify-content: center;
  padding: 0 16px;
  border: 1px solid rgba(10, 114, 255, .2);
  border-radius: 10px;
  background: rgba(10, 114, 255, .07);
  color: var(--color-blue);
  font-family: var(--font-body);
  font-size: .9rem;
  font-weight: 700;
  line-height: 1;
  white-space: nowrap;
  text-transform: none;
  box-shadow: 0 1px 2px rgba(7, 11, 20, .04);
}

.author-card a:hover {
  background: rgba(10, 114, 255, .12);
  transform: translateY(-1px);
}

.site-footer,
.site-footer-rich {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto 40px;
  padding-top: 24px;
  border-top: 1px solid var(--color-line);
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  color: var(--color-muted);
  font-family: var(--font-mono);
  font-size: .72rem;
  text-transform: uppercase;
}

.site-footer span,
.site-footer-rich span {
  color: var(--color-ink);
}

.site-footer a,
.site-footer-rich a {
  color: var(--color-blue);
}

body:has(.article-hero) .site-footer,
body:has(.article-hero) .site-footer-rich {
  margin-top: 10px;
  padding: 22px 0 42px;
  border-top-color: var(--color-line-soft);
  color: var(--color-muted);
  font-family: var(--font-body);
  font-size: .9rem;
  font-weight: 600;
  text-transform: none;
}

body:has(.article-hero) .site-footer span,
body:has(.article-hero) .site-footer-rich span {
  margin-right: auto;
  color: var(--color-ink);
  font-weight: 800;
}

body:has(.article-hero) .site-footer a,
body:has(.article-hero) .site-footer-rich a {
  color: var(--color-muted);
}

body:has(.article-hero) .site-footer a:hover,
body:has(.article-hero) .site-footer-rich a:hover {
  color: var(--color-blue);
}

.author-page {
  width: min(1400px, calc(100% - 24px));
}

.author-profile-photo {
  margin: 0 0 32px;
}

.author-profile-photo img {
  display: block;
  width: min(220px, 100%);
  aspect-ratio: 1;
  object-fit: cover;
  border: 1px solid var(--color-line);
  background: var(--color-card);
}

.article-content .series-note {
  margin: 18px 0 0;
  color: var(--color-muted);
  font-size: .98rem;
  line-height: 1.5;
  font-style: italic;
}

@media (max-width: 960px) {
  .hero-grid,
  .article-shell {
    grid-template-columns: 1fr;
  }

  .step {
    grid-template-columns: 1fr;
    gap: 16px;
    padding: 20px;
  }

  .blog-hero h1 {
    max-width: 100%;
  }

  .post-card {
    grid-template-columns: minmax(0, 1fr);
  }
  .post-card h2,
  .post-card p {
    grid-column: auto;
  }

  .post-card::after {
    justify-self: start;
  }

  .article-side {
    position: static;
  }

  .author-card {
    grid-template-columns: 64px minmax(0, 1fr);
    padding: 24px;
  }

  .author-avatar {
    width: 64px;
    height: 64px;
  }

  .author-card a {
    grid-column: 1 / -1;
    justify-self: start;
  }
}

@media (max-width: 640px) {
  .blog-index {
    width: min(100% - 24px, 420px);
  }

  .site-header {
    align-items: flex-start;
    flex-direction: column;
  }

  nav {
    width: 100%;
  }

  h1,
  .article-hero h1 {
    font-size: 54px;
  }

  .blog-hero h1 {
    font-size: clamp(48px, 13vw, 58px);
  }

  .hero-copy {
    font-size: 22px;
  }

  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
    gap: 14px;
  }

  body:has(.article-hero) .button {
    min-height: 40px;
    padding: .65rem 1rem;
  }

  body:has(.article-hero) .button-secondary {
    align-self: flex-start;
  }

  .article-countdown {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .article-countdown div:nth-child(2) {
    border-right: 0;
  }

  .article-countdown div:nth-child(-n + 2) {
    border-bottom: 1px solid var(--color-line-soft);
  }

  .article-nav {
    grid-template-columns: 1fr;
  }
}